CCI Wins National Short Film Contest - Winning HD Video to Be Transferred to Film and Shown Before All Movies at Premiere Theaters
Oct 17, 2006.
Cape Canaveral, Fla - CCI today announced that the production company has been named the winner of the national short film contest created by Premiere Theaters Oaks Stadium in Melbourne, Fla., to promote theater etiquette and the benefits of the newly refurbished Premiere Theaters Oaks Stadium movie theater. The award winning video, shot in high definition (HD) and edited at CCI's new HD facility, CCI HD Orlando, will be transferred to film and shown at the Melbourne Independent Film Festival on November 11, 2006, and subsequently shown before all movies at the theater for three months.
The short, 90 second piece follows the rules defined by the theater which required entrees to highlight theater etiquette-no talking, cell phones off, throw away trash-as well as to promote the luxury movie-going experience offered by Premiere Oaks. Shot at the Sterling Casino Lines terminal at Port Canaveral while the ship was out at sea, the CCI production presents a darkly comical look at theaters of the not-to-distant future and the freedoms the fictitious movie-goers will have to sacrifice if they do not adhere to the rules. In the short, several people wait on a long line to enter a theater, only to be stopped, searched by stoic guards and cell phone detecting machines at a security checkpoint, and systematically relieved of cell phones and outside refreshments.
According to director Bryan Foster, "First and foremost, we wanted to present a piece that would look and sound great on film and on the big screen, so we shot it in HD at 720p at 24 frames per second, just like film. We found the perfect location, we set up a doorway dolly shot, and mounted the camera on a jib to add some movement. In post, we washed out the color to give it a cold, austere look and mixed the final version in Dolby 5.1 surround sound. We recruited some terrific talent from Orlando acting schools and local talent who were all very excited and great to work with."
"People go to the movies to have fun and to escape. And what's more confining and antithetical to an enjoyable entertainment experience than a bunch of senseless rules blindly enforced by surly, stone-faced authorities?" asked CCI scriptwriter Darren DiPatri. "So we proceeded, with tongue firmly in cheek, to make a short that takes a jab at some of the difficulties people face in a jittery and weary world. We think it's amusing, it gets the point across, and it looks and sounds fantastic."
The spot will run before all movies shown at Premiere Theaters for three months. The official premiere will be at the Melbourne Independent Film Festival on November 11, 2006.
About the short's premiere, CCI general manager and producer on the project Jim Lewis stated, "We're really excited to be a part of the film festival. It's a wonderful event; in fact, every year I serve as a judge for the shorts portion of the festival, but we haven't entered anything in a while. It's nice to see our guys in there this year, and it's just a lot of fun to be a part of the creativity and excitement that surrounds the festival as a contributor."
CCI shot the spot on the highly-touted Panasonic AG-HVX200 with P2 technology, which shoots in true HD. Post production for the project was done on the top of the line Avid system, the Avid DS Nitris HD 8.0 finishing system. CCI's Avid Nitris system is one of only a handful in the entire state and is the centerpiece of CCI HD Orlando, CCI's HD facility located on the lot at Universal Studios, Orlando.
For more information on Communications Concepts, Inc. contact us at 321-783-5232 or visit our Web site at www.cciflorida.com.
Additional photos available upon request.